Crescent Pure - 2992 Words

Crescent Pure Case Analysis Joà £o Nunes The Lisbon MBA Part-Time 15/17 Contents Executive Summary Situation Analysis Company Customers Competition Energy Drinks Sports Drinks SWOT Analysis Strengths Weaknesses Opportunities Threaths Marketing strategy Positioning Alternatives Point of Parity with Energy Drinks Point of Parity with Sports Drinks Point of Differentiation from both categories Recommendation to Management Financials Breakeven Analysis Final Considerations Exhibits Executive Summary Sarah Ryan, VP of Marketing for Portland Drake Beverages is facing a tough decision of deciding the positioning and overall strategy for the impending launch of Crescent Pure, an all-natural, organic beverage PDB†¦show more content†¦However, short term production capacity restraints limited PDB’s production of Crescent to 12,000 cases per month in 2014. Customers Looking at the Energy Drinks market, we find that the largest group of energy-drink consumers were males between ages 18 and 34. Parents of children were also more likely to consume energy drinks. The highest volume of energy drinks consumed was by respondents with a household income below $25,000 per year, quite lower than Crescent’s customer base with a median of $42,500. Regarding the Sports Drink market, roughly half of men drank sports drinks, while only a third of women did. Although 40% of men found sports drinks refreshing, only 27% of females did. Sports drinks appealed to younger consumers - 62% of those between ages 18 and 24, and 77% of those ages 12 to 17. Comparing these figures with those provided by the respondents of Crescent’s customer survey, we find that 80% of Crescent’s customer are aged 18-34, with 44% between 18 and 24. This result would fit better with the customer profiling of the Energy Drinks market. Crescent also had a larger portion of female customers (40%) than those who consumed Sports Drinks, which we can observe by the Retailer feedback and the customer demographic profile. Results from the focus groups showed thatShow MoreRelatedCrescent Pure Essay1599 Words   |  7 PagesVice President of Marketing, Portland Drake Beverages (PDB). PDB - Manufacturer of organic juices and sparkling waters. Positioning: After segmenting and targeting. Where in customers’ minds the product occupies relative to competing products. Crescent: Non-alcoholic functional beverage, impending launch in three U.S. markets. Acquired in July 2013. Energy-enhancing, hydrating, all-organic ingredients. Energy drinks vs. Sports drink(hydrating) PDB’s competitors: Planned to launch all-naturalRead MoreCase Study Crescent Pure Essay1084 Words   |  5 PagesRosenblatt Marketing Management Business Case Study: Crescent Pure Due to Crescent being Portland Drake Beverages’ (PDB) first entry into the U.S. sport/energy beverage market, there are some issues that PDB should consider with regard to Crescent’s impending launch. These issues consist of determining what customers want, being discussion-worthy and being transparent. Before launching Crescent it is essential to make sure that there is a place for Crescent in the market. Sarah Ryan, Vice President ofRead MoreFactors That Influence The Position Of Crescent Pure Of The Contemporary Market Space1617 Words   |  7 Pages a) There are several factors that can influence the position of Crescent Pure in the contemporary market space. These factors include competitors, market size and consumer preferences. Both competition and market size are of major importance when one explores the positioning of a product. In the case of Crescent Pure, this is vital as Ryan must determine the level of competition that will be faced if the product is marketed as either an energy or sport drink. In the case of an energy product,Read MoreContract Food Service Providers And Vending Machine Operating Companies1011 Words   |  5 Pageswill be targeting office workers, it will be important that Crescent Pure is stocked in the vending machines in most large offices. Availability of Crescent Pure at breakrooms of large corporations will give it a significant foothold in corporate America. Companies such as Compass (and its subsidiary Canteen), Sodexo and Aramark will help us reach inside large office buildings and grow on word of mouth publicity. We want Crescent pure to become the choice of beverage for corporate meetings. AdditionallyRead MoreAnalysis Of Portland Drake Beverages ( Pdb )1669 Words   |  7 PagesIntroduction Portland Drake Beverages (PDB) had acquired Crescent Pure, a non-alcoholic, all natural energy enhancing and hydrating functional beverage. Having organic ingredients as the bases of Crescent Pure beverages made the perfect acquisition for extending the PDB organic brand to more markets. These multiple attributes made the drink an attractive product for the consumer, but the necessity to position it, sparked a debate. Some people wanted to market it as an energy drink, while others wantedRead MoreThe Menorah Is A Common And Very Sacred Symbol Dating1599 Words   |  7 Pagesmission to be a light unto the nations. It is stated the light is not a violent force and for Israel to accomplish their mission they must set an example and refrain from violent force. Because God supposedly dictated the creation of the Menorah from pure gold, Jewish sages deduced that they must strive for â€Å"solid gold† in regard to motives and behaviors. This means that their character should reflect holy actions. The Menorah also represents the inspiration to embrace holiness. It begins with a centralRead MoreStrategic Marketing 3 March With Solution 2 3 4 5 1860 Words   |  8 PagesMarketing | 2014 - 2015 Crescent Pure Group assignment Group 26 Caixia Zhang 0512912 Ibrahim Emsallak 102704 Seppe Van Den Brande 101836 Skoulas Marios 0514293 Terence van Dijk 0099647 Professors: Dr. Birgit WAUTERS Prof. Kim WILLEMS 05.03.2015 Table of content 1. Given that Crescent is PDB’s first entry in the US sport and/or energy beverage market, what must PDB do in regard to Crescent’s pending launch? 3 2. What factors should influence the positioning of Crescent? (textbook chapterRead MoreStrategic Marketing Case 1 Essay2887 Words   |  12 Pagesï » ¿ Strategic Marketing Crescent Pure Case by Cenker Arslan (0511394) Mert Bayraktar (0514486) Umut Fisek (0514234) Cem Ziya Gà ¼rsoy (0513408) Muhammet Cihat Mete (0513241) Portland Drake Beverages (PDB) is a manufacturer of organic juices and sparkling waters, which bought Crescent that is founded in 2008 by Peter Hoober whom already realized a market opportunity for a healthy energizing drink. Although he has started that production and selling of Crescent as a hobby, later on it became aRead More Our Moving Fate: A Study of El Greco’s Assumption of the Virgin1741 Words   |  7 Pagesman into that of God. Just above the area of importance, the Virgin’s feet are balanced on a gold concave-up crescent. The points on each side project upwards and seem to be striving for the heavens, pulling Mary up with them. The first glimpse of motion is seen here, as the bottom tip of Mary’s blue gown hangs over the left side of the crescent. It is as if the upward motion of the crescent, and Mary, are leaving this corner of cloth behind. Next, a stone pyramid in the background, wedged in betweenRead MoreThe Starry Night By Vincent Van Gogh1633 Words   |  7 Pagesdiviner to the rest of the picture. The moon and the stars add luminosity as a desolate and cold rendering object inside the sky. The crescent moon at the top right corner emit a bright light of orange colour that different from the rest of the stars; this is could be seen as a strong holy wave that was possessed the crescent moon. With an unique orange color, the crescent moon seems to take resemble appearance like the sun. In contrast of light and dark the image of clouds motion emphasizes and lures

Factors That Affect the Academic Performance of the...

By Kirk A. Johnson, Ph.D. Few would argue that advanced teacher training does not make a difference in student achievement. In fact, Professor William Sanders of the University of Tennessee argues persuasively that the single most dominant factor affecting student academic gain is teacher effect.1 However, little statistical research is available for evaluating which type of training and teaching degree has the best effect on student achievement. As the demand for higher academic achievement and accountability in public education grows, it is important to determine whether teachers who hold advanced degrees in education as a general field are more effective than those who have degrees in specific subjects like English or math.†¦show more content†¦As put forward by Hijaz and Naqvi, there are many ways to weigh up different factors, which can affect performance of students. It is most likely, that there is no universally accepted method to measure the performance of students. Literature Review Performance of a student depends upon many factors. Nevertheless, three factors, family, teacher, and personal profile of students are most likely critical (Diaz, 2003). Significance of factors may vary depending upon the context, culture, level of education etc. Family interaction and Socio Economic Status (SES) of family can play an important role in the performance of students. As said by Schulz (2005), The socio-economic status of families has been consistently found to be an important variable in explaining variance in student’s achievement (p. 3). Schulz explains that family can contribute in many ways, for instance; it can provide financial, moral, and other necessary and useful support to a student. They can provide a stimulating home environment to promote cognitive development. All the same, the personal attention of a family and its members is a strong variable. As identified by Hijaz and Naqvi (2006), merely access to better resources does not provide guarantee for better performance of students and have established a negative correlation between the income of a family and performance of a student. It may vary from situation to situation. Nevertheless, it is difficult to refute and defy the role of family inShow MoreRelatedFactors Affecting Failing Gra des782 Words   |  4 PagesWhat are factors affecting academic performance? Answer: Many, many factors can affect academic performance, which means how a person does on schoolwork. The physical condition of the student has a great deal to do with that persons ability to do a good a good job on anything and to understand anything. For example, if the student has poor eyesight, he or she might not be able to read well. If the student has a hearing impairment, he or she might not be able to listen to and understand instructionsRead Moreeffects of having nearby computer shops in Capitol University1417 Words   |  6 Pagesï » ¿Introduction A computer is a crucial component of the academic success of a student. Whether it is a laptop or a desktop, a computer offers a unique platform to gain the most up-to-date information and to analyze the use of that information for school projects. Additionally, computers help students grow accustomed to writing professional material, like resumes when preparing for the workforce. Technology has developed so much that it is almost crucial to have electronic devices  particularlyRead MoreHow Does Low Socioeconomic Status Affect the Development and Academic Performance of Children?1654 Words   |  7 PagesSocioeconomic Status Affect the Development and Academic Performance of Children? Introduction Throughout my classes at DePaul’s College of Education, I have wondered how and why socioeconomic factors have such a profound effect on childrens school readiness, development, and future of learning. With the addition of clinical experiences in various schools and grades, a passion and focus area of mine has been multicultural perspectives, often volunteering at schools where students and their familiesRead Moreeffect of lack of computer1319 Words   |  6 Pagescomponents like lack of computers, improper lighting and poor air quality affects the overall academic performance of the students. The purpose of this study is to discuss the effects of lack of computers in the laboratory of the said school which greatly affect the academic performance of the students who are using the computers. This study will provide specific suggestions on how to improve and provide sufficient school facilities which greatly aids in the academic life of the students resulting to betterRead MoreA Research Proposal For Otago Polytechnic Essay1077 Words   |  5 Pagesinternational students. This campus mainly offers career based courses which are Business, hospitality and NZ diplomas. We are performing a research in order to enrich the overall performance of international student in Auckland campus regarding their issues which they generally face in respect of accommodation, new culture, stress, communication, teaching methods, medical conditions that highly effect their academic performance. Research Question and Aims 2.1 Research Question: What are the factors thatRead MoreThe Impact of Facebook on Students Academic Performance Essay1683 Words   |  7 Pagescollege students. This has led to a question amongst researchers whether students’ use of this networking site influences their academic outcomes. This literature review will examine and synthesize the published current research concerning the impact of Facebook on college students’ academic performance. Even though most studies are inconclusive in determining the relationship between Facebook and academic performance, all researchers contribute to understanding the way that Facebook might affect students’Read MoreProcrastination And Its Effects On Students1300 Words   |  6 PagesEveryday students procrastinate. This is not something new, however. Procrastination is a behavior that started a long time ago. It is a phenomenon as old as the universe. Most students are seen procrastinating every day. Zarick Stonebraker (2009) conducted a survey among students. They wrote: As expected, the effects of procrastination are widespread. Only a single student claimed â€Å"never† to be affected by procrastination in any of the three categories and 42 percent admitted that they â€Å"usually†Read MoreThe Motivation Of Student Online Learning Affect Student Learning Satisfaction Using Self Determination Theory877 Words   |  4 Pagesto determine how the motivation of student in online learning affect student learning satisfaction using self-determination theory of motivation of graduate students of technology management program at the department of polytechnic studies of Southeast Missouri State University. Self-motivation is a necessary factor in both online and face to face classes. It is more important for online classes because there is no second person available in front of a student as in face to face classes. EcclessRead MoreEffects of the Study Habits1056 Words   |  5 PagesTHE PERCEPTION OF THE HIGH SCHOOL STUDENTS OF PALAWAN HOPE CHRISTIAN SCHOOL SY 2012-2013 REGARDING THE USAGE OF EBOOK A Thesis Presented to the English Department of Palawan Hope Christian School In Partial Fulfilment of the Requirements in Grammar and Composition III By: Adrian Angelo A. Fernandez March 2012 Chapter 1 THE PROBLEM AND ITS BACKGROUND Our study is about â€Å"The Perception of the High School Students of Palawan Hope Christian School SY 2012-2013 regarding the usageRead MoreEffect of Online Games Addiction on Study Habits1696 Words   |  7 PagesThis aspect works in association with the personal characteristic and importance of discipline to the individual (student) gamester. The effective advertisement and promotions of online games developers caught the youth or student’s attention to response. These qualities of online games advertisement give it immense influence over a vast range and sizeable number of youth or student gamester. Certainly, it is not just a matter of a single flick. The online game is an industry. An industry

Career Objective Free Essays

The Purpose of Studying at AIT and Career Objective For Obtaining AIT’s Master Degree I am a degree holder of Bachelor of Engineering (Information Technology) and I have a keen interest in information technology,especially in programming. During this years, I am not only working at Agricultural Mechnization Department as a Senior Assistant Engineer but also learning computer programming language. It has equipped me with stable technical skills in programming and experience with SDLC methodologies. We will write a custom essay sample on Career Objective or any similar topic only for you Order Now Throughout the experience of working on different IT projects,it has established my interest in project management and I made me realized that my own career goal is to be a professional Computer Programmer or a Chief Information Officer. In our country ,many professional programmer and IT manager formed various committees and association such as Myanmar Computer Professional Association(MCPA) . The government has initiated various programs such as their Own Ministry Websites and the E-commerce system to provide strategic direction towards Myanmar’s IT development.. However,these initiatives are facing issues such as lack of technology transfer due to short of IT specialists. However,I think that my existing knowledge and experience is insufficient for me to be able to achieve my goal. Hence , this is my motivation behind of my admission to your course. To be a successful Computer programmer and IT manager, rich IT knowledge and experience is critical. However,knowledge in various areas of project is also crucial. I expert that the Master in Computer Science at Asian Institute of Technology will allow me to enhance and strength my acamedic knowledge about management theories and programming methodologies. Also, through the peer to peer experience sharing to be able to familiarize myself with the challenges and difficulties that may arise during computer system management at various industries and learn how to overcome these challenges and difficulties by sharing ideas with one another. I also strongly believe that my Master degree from AIT will give me the qualities and capability to help overcome the technology transfer obstacle in Myanmar. My graduate degree in AIT will help me become an IT specialist in the government office and in long term venture into technology management consultation to help Myanmar master the technology to compete with the developed countries that have moved on to a more advanced technology. I wish to form innovative strategies to initiate various database system ventures in the public sector. We must have built in every corner of the needs not only in economic, politic movement but also the basic communication and technology as well. We truly need the basic knowledge of 21 century’s general modern industrial’s beneficial and advantages. We must take the advantages of innovative technology in order to make some change for the better place of Myanmar. . The more we have variety educated, skillful and professional social workers, and the better way to develop our country with respect to the basic needs. In my conclusion,today era is information and communication era. Today’s youth will be able to catch up with the technological age only if they constantly study IT technologies in accord with the modern age. These are what I am willing to do and what I am always dreaming about how to make change for my country to be a democratic one. I truly believe that AIT is the best choice to due to the excellent academic reputation and atmosphere within the university. It will be great honor for me to have an opportunity to study a leading global university like AIT. How to cite Career Objective, Essay examples